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Jun 13

1000 phone calls. The real fear behind cold-calling.

I own a contract sales company so if there’s one thing I know, I know how to pick up the phone.  Social media, predictive analytics, email lead-nurturing and spiffy cloud-based CRMs; that’s all awesome.  But at the end of the day, somebody needs to pick up the phone and call a guy.  All the purchased leads, list builds, trade shows and million dollar ad-spends don’t mean jack if your sales guys are only pumping through 5 calls a day.

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